Passion Art Store

I designed and developed an e-commerce store for "Passion Art," a brand selling art supplies, with the aim of translating the brand’s warmth and inspiration into a digital experience. The challenge was to create a platform that blended visual appeal with ease of use, tailored to an audience largely made up of creative women. The solution was an elegant store design that reflects artistic passion, with a clear product display, special offers section, and a shopping experience that feels like browsing a real art gallery. (Note: The current live site was later altered by the client and is now a copy of the original version I created.)

From the start, I aimed to balance aesthetics and functionality, resulting in a well-rounded mix of design and tech:

• Visually appealing design that captures the artistic, warm feel of the brand.
• Built on Webflow, using its integrated e-commerce features for product management.
  Fully responsive design for a comfortable experience on both mobile and desktop.
• Smooth browsing experience with a clear page structure that makes it easy to find products and categories.
• Highlighted offers and discounts in a way that attracts attention without overwhelming the user.
• Clear content structure allowing users to browse based on their craft or artistic interest.
• Set up the system so the client could easily manage products and inventory after handover.